Choose an event the store can actually provide
Supported triggers are a new subscriber, first purchase, repeat purchase, selected-product purchase, fulfillment and lapsed purchaser. Configure the repeat-order threshold, selected products or inactivity period when that trigger requires them. Abandoned carts, checkout recovery and back-in-stock interest are not active automation triggers.
Prepare the email before enabling the flow
Create a newsletter from a template and review its subject, content, sender and required footer. Select it in the automation, set the delay and save. Enable the flow when the message and event rules are ready. A welcome flow is a useful first project for a new list.
Keep control after activation
The activity panel shows scheduled, completed and failed enrollments. You can retry failures or cancel queued recipients. Every send rechecks installation, billing, consent and suppressions. Lapsed-purchaser flows rely on purchase data recorded since installation; they do not invent a complete history.

A plan based on subscribers. Sending included.
The first 250 Shopify email subscribers are free. Paid tiers grow with your subscribed audience, rather than the number of emails you send. Newsletters, popups, templates, automations and reporting are included.
Pricing